In-house trainingSales Leadership

Sales Leadership: Lead Like a Human Without Losing Authority

Participants learn to set clear standards, run a team rhythm, give honest feedback and build a team that reports bad news early. They leave with a team operating plan and a script for their hardest conversation.

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Key Outcomes
Set clear expectations and standards
e.g., what a qualified opportunity is and what a good weekly update looks like
Run a simple team rhythm
e.g., a weekly pipeline review, a monthly one-to-one and a short quarterly reset
Give direct feedback without damaging trust
e.g., "The follow-up came three days late. What got in the way, and what will you do next time?"
Make it safe to report problems early
e.g., reward the rep who flags a stalled deal in week 2 instead of week 8

Why teams need this

Many new sales managers swing between two extremes. Some micromanage every deal and become the bottleneck. Others stay friendly to avoid conflict and standards slip. Either way the team depends on the manager being in the room, and results fall when they are not.

Project Oxygen
Google studied whether managers matter. Its eight behaviours of high-scoring managers include being a good coach, empowering the team and not micromanaging, showing interest in team members' success and well-being, and communicating by listening and sharing information. Participants translate these into sales-team habits. Note that the data came from Google's engineering teams, not sales.
Psychological safety
Amy Edmondson's 1999 research in Administrative Science Quarterly defines it as "a shared belief held by members of a team that the team is safe for interpersonal risk taking" and links it to learning behaviour and team performance. Participants practise creating it without lowering standards.
Group work and role-play
Teams design a team rhythm for a sample sales team. Then they role-play a feedback conversation with an underperforming but well-liked rep, and a conversation with a rep who avoids raising bad news.

Exercises use your team structure, targets, reporting tools and the real conversations managers avoid.

HRDC/HRDF training that builds confidence and drives growth.

Tell us what your team is facing. We will come back with a plan built around it.

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