ChatGPT Business Hub: How to Claim Your Business

“Introducing Businesses in ChatGPT” on a blue background with a verified check badge, a shopfront, a shopping cart and a parcel, for a guide to claiming your business in ChatGPT Business Hub by Carmen Lee, ClimbX Academy

ChatGPT Business Hub is OpenAI’s new tool that lets a business claim its profile in ChatGPT, correct the information ChatGPT holds about it and see how often it comes up in answers. It launched in beta on 10 November 2026 and is free to use at launch. To set it up, search for your business in Business Hub, prove you represent it, pass an identity check, then keep your description, website and policies accurate. Claiming does not buy a better position in ChatGPT’s answers, and some features are US-only for now, so Malaysian businesses should check what is open to them before planning around it.

When a buyer asks ChatGPT to compare suppliers or training providers, the answer draws on several sources of information about each business. Business Hub adds one source the business controls. The mistake is treating it like a directory listing that brings in leads once filled in. The businesses that get value from it will keep the profile, the website and what their staff tell customers consistent.

I set up ClimbX Academy’s profile and recorded the steps in a short video, which you can watch in the setup section below.

What does ChatGPT Business Hub actually do?

It gives a verified business an editable profile, a review step before changes go live, basic insights on how ChatGPT mentions it and, for some businesses, a Business Agent that answers customer questions inside ChatGPT.

According to developer Flavio Copes, who walked through the setup on launch day, a business can edit its website, description, category, logo, cover photo, delivery policy and return policy, and OpenAI reviews every change before publishing it. VentureBeat reported that the insights show aggregate activity over the past 28 days, including website clicks, mentions and recurring topics, and only once activity passes minimum thresholds.

OpenAI is also clear about the limit. Its setup guide says claiming lets you manage the information you provide but does not guarantee more visibility or give you control over ChatGPT’s independent recommendations.

Can a Malaysian business use Business Hub yet?

Possibly for the profile, but not yet for every feature. Claiming is available to eligible businesses in markets where ChatGPT operates and OpenAI supports the required verification. At launch, however, local stores and restaurants can only claim an existing US listing, and Business Agents are limited to eligible US ecommerce and online service companies with a website.

In practice, a Malaysian online business or service company should search for itself in Business Hub and see whether a claim is offered, while a café or shop with a physical counter cannot claim a local listing yet. Business Hub is in beta, so check OpenAI’s own setup guide before you plan around these limits.

How to claim your business in ChatGPT

Search for your business by name in Business Hub, select the listing, verify that you represent it, and wait for OpenAI’s decision by email. After approval, you pass an identity check through Persona before you can edit the profile, see insights or create an agent.

Setting up ClimbX Academy in Business Hub (49 seconds)

OpenAI lists four verification routes: a business phone number, a business email, the website domain (by adding a DNS TXT record) or a Shopify store. The Persona check may ask for a government-issued ID, your business registration details and proof that you are authorised to represent the business.

Decide who owns the account before anyone starts. Use a company email and domain rather than one employee’s personal account, record who has access, and name a second person who can take over. The identity check involves one person’s ID and your company’s registration details, so agree whose documents are used and follow your organisation’s data policy and Malaysia’s Personal Data Protection Act 2010.

Write the profile so it answers what buyers ask

Describe what you do, who it is for and where you operate in plain sentences, and make every detail match your website and your real policies.

“Corrugated packaging supplier in Shah Alam, delivering across the Klang Valley within three working days” tells a buyer, and ChatGPT, far more than “Your trusted packaging partner”. If the profile says returns are accepted within 14 days and your customer service team says seven, you have created the conflict yourself. Update the website pages behind the profile too, because the profile is only one of the inputs ChatGPT uses.

An AI tool can draft the description from your website. AI drafts. People decide. A named person checks every claim before it is submitted, because only your team knows whether a delivery promise or return policy is still current.

Read the insights for themes, not leads

Use the 28-day insights to see which topics people connect with your business and whether ChatGPT sends clicks to your website, then improve the pages behind the weak topics.

The numbers are aggregate, and a smaller business may see nothing until it passes the reporting threshold. OpenAI says it does not share users’ conversations or Business Agent chats with businesses, so you see themes rather than questions. Do not promise management a lead count; compare Business Hub’s clicks with the referral traffic your own website analytics records.

Decide what a Business Agent may and may not say

If your business becomes eligible for a Business Agent, write its guidelines as carefully as a new staff member’s script, because it answers customers in your name.

The business supplies the information and sets the guidelines, and ChatGPT labels the conversation as one with the business. Copes notes that an agent explains and links but cannot complete purchases, make bookings or look up a customer’s order. Your guidelines should say what it must never promise, such as discounts, refunds or delivery dates outside policy, and when to point a customer to a person. Pricing, exceptions and refunds stay with your team. Before it goes live, test it on questions you already know the answers to, as set out in How to Build an AI Workflow That’s Actually Helpful, which includes a case of a chatbot telling a customer something the policy did not say.

What changes when you manage the profile properly

The information ChatGPT can draw on matches what the business offers, and the profile, website and frontline staff give customers the same policies. The marketing team gets a monthly view of the topics people link to the business, and the owner knows who controls the account. None of this guarantees more enquiries, but it removes a source of wrong answers you can now fix yourself.

Frequently asked questions

Is ChatGPT Business Hub free?

Yes, at launch. VentureBeat, citing a Digiday briefing with OpenAI, reported that eligible businesses can claim a profile and publish a Business Agent for free, though OpenAI left open the possibility of charging later. Advertising in ChatGPT is a separate, paid product.

Does claiming my business improve my ranking in ChatGPT?

Not directly. OpenAI says claiming does not guarantee increased visibility or give you direct control over ChatGPT’s independent recommendations. What a claimed profile can do is make sure the information ChatGPT has about your business is accurate and current.

Can Malaysian businesses use ChatGPT Business Hub?

Possibly. Claiming is open to eligible businesses in markets where ChatGPT operates and OpenAI supports the required verification. At launch, local stores and restaurants can only claim existing US listings, and Business Agents are limited to eligible US ecommerce and online service companies. Search for your business in Business Hub to see what is offered to you.

Can I see what customers asked ChatGPT about my business?

No. Business Hub shows aggregate activity, such as website clicks, mentions and recurring topics over the past 28 days, and only after activity passes a minimum threshold. OpenAI says it does not share users’ conversations or Business Agent chats with businesses.

Learn this hands-on: AI for Marketing (2-day public course)

ClimbX Academy, an HRDC/HRDF registered training provider in Kuala Lumpur, runs AI for Marketing for marketing executives, business owners and anyone responsible for content, campaigns or social media who wants to streamline the marketing process with AI. Participants run a whole marketing campaign with AI, from planning to reporting, using ChatGPT, Claude or Gemini for planning and copy, and Hailuo or Kling for images and video. The next session runs on 27–28 January 2027, 10:00am to 6:00pm, at ACCEA UOA, Wisma Centre KLCC, Kuala Lumpur, at an early-bird fee of RM 2,990 per pax, and the course is HRDC/HRDF claimable. Register at climbxacademy.com/public-training/ai-for-marketing or email hello@climbxacademy.com.