In-house trainingAI for Paid Ads

AI for Paid Ads: Smarter Campaigns on Google, Meta & TikTok

Participants learn to use AI to write and test ad variations, define audiences and read results across Google, Meta and TikTok. They leave with a testing plan, a set of ready-to-test ads and a simple weekly report showing whether the spend is working.

Contact Us
AI for Paid Ads course cover
Key Outcomes
Write ad variations from one clear offer and audience
e.g., 5 headlines, 3 descriptions and 3 video hooks for one offer
Sharpen audiences and keywords with AI
e.g., list buyer segments, their questions and negative keywords to exclude
Set up tests properly and read the results
e.g., one change at a time, one success metric, enough run time before deciding
Check ads for accuracy, claims and platform rules before launch
e.g., verify every offer and price, label realistic AI-generated video

Why teams need this

Ad budgets are rising but results are hard to explain. Teams launch one or two ads, change settings by gut feel and read results too early. Platforms push their own AI features, but generic ad copy still looks like everyone else's.

A/B testing discipline
Participants set test rules before spending, based on HBR's refresher on A/B testing (Amy Gallo, 2017). Its three common mistakes are reacting to early data, looking at too many metrics and not retesting to rule out false positives.
AI labelling rules
Participants check how Meta's "AI info" label and TikTok's AI-generated content label apply to their ads. These are platform rules that change, so the class uses the latest official policy.
Group work and role-play
Teams build ads for the same offer on Google, Meta and TikTok and compare them. Then they role-play a campaign review where a business owner asks, "Why are we spending on this?"

Exercises use your offers, budget and platforms, and can focus on lead generation, e-commerce or event registration. They work on your own ad accounts or on sample campaigns.

HRDC/HRDF training that builds confidence and drives growth.

Tell us what your team is facing. We will come back with a plan built around it.

Get started